8 Social Media Marketing Tips For Business Startups
Social Media Marketing or SMM is a technique of increasing brand awareness and gaining traffic on the website. It is the use of Social media channels and websites to promote the brand, services, products, etc. It’s a form of internet marketing that is implemented on various social media platforms like Facebook, Twitter, Pinterest, Google Plus, etc. in order to achieve business oriented goals and better marketing communication.
Most of the Social Media channels have their own built-in analytics tools that enable companies to track the engagement, progress and success of their strategies and ad campaigns. The technique, in general, is to create the content that gathers reader’s attention, and encourages them to share it with their social network.
Social Media Marketing can enable small businesses to reach to their targeted customers directly, if the social media strategies are on the right track.
Is it possible to gain traffic and increase your brand awareness by spending just a few hours a week, with little or no cost? Yes, it is... Around 90% of marketers say that social media marketing has generated enormous exposure for their company.
But, before entering this market, you should clearly understand what challenges are there, that you need to be prepared with. Or else, it can turn out to be a failure. Below are some of the Social Media Marketing Tips that you should focus on, before starting.
1. Make A Plan First
Before you start to promote and make campaigns in social media, you should make a marketing plan about your business goals. What goals you want to achieve? What are your target audiences? How active your target audiences are? This will set you to make and implement new ideas that will interest your target audience, and also help you to understand your business goals more precisely.
2. Content Is The Key
Content plays the most important role when it comes to social media marketing. These days, people are getting more indulged to the information which is unique, and also valuable to them. Creating a productive content, that your target audience finds interesting, should be your top priority. A variety of content can be created by using images, videos, infographics, etc. in addition to the formal text-based information. Also, a different technique is required for different social media marketing sites, because of the unique environment they provide. So, adapting a unique technique for each platform is a great idea.
Blogging is a comprehensive way to advertise a website, business, service or brand. It’s a great tool that lets you share your content and information with readers, and also enriching your SEO. Sharing blog posts on social media enables people to post comments and interact with you, which ultimately strengthen their trust in your services. It also keeps your customers up-to-date about what is happening, and new products or deals that are going to come up soon.
4. Keep Eyes on Competitors
It is very important to know how you’re performing against others in the same industry. Analyzing competitors every now and then, gives you an idea about where you stand in the market. It gives you valuable insights, uncovers keywords and understanding about what works and what doesn’t, giving you the chance to compete and perform better in social media marketing.
Things you should work upon:
- Analyze their website and most shared content.
- Uncover keywords they are targeting.
- Keep track of their social media activity.
- Monitor their ranking with SEO ranking tool.
- Do surveys to gather data about their target consumers.
- Always stay alert for new ideas and information.
5. Build Great Customers Relationships
Customer relationships are crucial for helping you grow your business. Walt Disney said, “Do what you do so well that they will want to see it again and bring their friends.” A customer can share his opinion in social platforms about your services. His positive response will boost your business marketing and helps growing loyalty, while negative response can affect it adversely.
Some points to focus on:
- Make a great first impression
- Respond quickly
- Acknowledge the mistakes
- Give them respect, always
6. Paid Social Media Marketing
Creating productive paid advertisements is a highly cost-effective way to expand your reach. Many social media platforms offer targeting capabilities based on your budget and the type of audience that are most likely to be interested in your business. Also, user engagement is crucial in social media marketing. So, rotating your ads frequently and updating fresh content can work as a game changer.
7. Analyze your Social Media Activity
It’s important to know which techniques worked well in your social media marketing campaigns. There’s a reason why 72% of marketers analyze their social media activities. Which posts did well? What time of the day? Which platform performs best? All this can be answered by precisely analyzing your previous activities. This will improve your understanding about the market, and will help in generating good leads in the future.
8. Social Media Keywords
Your business is illustrated to the web crawlers and search engines by the keywords you use to build your web pages, blogs, social media contents and/or campaigns. It’s an essential component of link-building for Search Engine Optimization. Good quality inbound links on social media sites can have a huge impact on the growth of your online marketing programs and campaigns. By researching and identifying Social Media Keywords, one can gain a much clear picture of how to construct and communicate your message effectively.
It’s clear that social media marketing is very advantageous for any type of business to grow. There are practically no reasons, for not to implement social media in your marketing plan. With the right strategy, it can make a huge impact on your business.
So, if your business doesn’t already have this profile in marketing, go ahead and create one. The above social media marketing tips will guide you on the right path, towards success.